Why Your Brand Needs More Than a Logo
Graphic imagery, colors, typography, and, of course, your logo are all part of this. Let’s take a deeper look at some important brand visual components.
Logo
After deciding on a company name, your logo is most likely the second item on your branding to-do list. It’s possibly the most important aspect of any visual identity system, and it will help to establish quick public recognition for your business.
Typography
Typography refers to the shape or styling of text used in branding. Beyond what your words say, the size, font, and layout of your text can all have an impact on your visual identity. Your typography should match your other design aspects while also speaking to your brand’s identity and personality.Typography, like handwriting, should be unique and distinct.
Don’t get too overwhelmed by the dozens of fonts available! There are only a few font classes (such as serif, sans-serif, script, and handwritten), and each has its own personality, ranging from classic to bold, elegant etc. Begin by selecting a font style and progress from there.
Color palette
Using color schemes with specific hues, shades, and tints, brands elicit powerful emotions from their audiences. In many cases, the logo serves as the starting point for the brand color palette, which should then be repurposed across all brand materials.
Graphics
In the context of visual identity, graphics are images drawn or designed. A Lego block or Coca-Cola bottle serve as distinctive silhouettes to represent their brands or they can be complex icons, full-scale images or animations.
Imagery
Imagery refers to photography and video content, as well as any spokespeople who act as the brand’s living “image” in advertising. Designers must curate only those photos that are most representative of the brand’s personality and its customers.
PRO TIP: People sympathize with faces and typically want to see themselves mirrored in the businesses they consume.
Physical brand assets
These are all the objects that contribute to a brand’s visual identity. This may not apply to brands who don’t have a physical presence, and the nature of these assets will vary even between businesses who have a physical presence. But as this is a vital element of visual identity for physical brands, it is worth going over.
Your logo, social media presence, typography, images, color, physical assets, among others, instantly tell people who you are, what you do, and why they should be interested in engaging with you.
Are you looking to build your brand from scratch or rebrand? Let’s help you figure out what it takes to build a visual identity system that will ensure that your brand stands out.
Contact us at hello@austrine.io :)
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
